Huawei's First $150K Luxury MPV Takes Aim at the Toyota Alphard, Maextro V800/V680 Launch From ~$96K

Huawei just fired a shot at the luxury MPV segment that Toyota and Lexus have owned for years.

Maextro is the ultra-luxury brand from Huawei's HarmonyOS Auto alliance, built with JAC. It officially launched its first MPVs on Wednesday. The V800 and V680 are priced between RMB 648,000 (~$96,000) and RMB 1.016 million (~$150,400).

The V800 is the long-wheelbase flagship. At 5,495 mm (216 inches) long with a 3,430 mm (135 inches) wheelbase, Maextro says it is one of the largest production MPVs in the world.

Three trims are priced at RMB 766,000 (128,300) and RMB 1.016 million ($150,400), with the top trim becoming the first Chinese MPV to cross the million-yuan mark. The V680, a short-wheelbase version measuring over 5.3 meters (209 inches) long with a 3,290 mm (129.5 inches) wheelbase, starts at RMB 648,000 (~$96,000).

Both models share the same range-extended powertrain, combining a 1.5-liter turbo range extender with dual electric motors for a total of 390 kW (523 hp). The V800 rides on a 65 kWh Huawei Whale battery with 6C fast charging, delivering 340 km (211 miles) of CLTC electric-only range and up to 1,335 km (830 miles) of total range.

The tech is the real headline. Every V800 and V680 comes standard with Huawei's ADS 5 driver-assist suite, built on an L3-ready architecture with a LiDAR matrix and 40 sensors. The underpinnings are Huawei's Tuling Longxing chassis, the industry's first 800V MPV with full active suspension and the first with steer-by-wire. It also gets dual-chamber air suspension and rear-wheel steering. Inside, the cabin features a 1,600-LED interactive starlight headliner, a 41-speaker HUAWEI SOUND ULTIMATE system and a rear private drinks bar.

Demand already looks strong. Pre-orders passed 10,000 units in 23 days, with the higher-priced V800 accounting for about 80% of orders. First deliveries are scheduled for September, with all trims ramping up by the end of the month.

Toyota's Alphard and Lexus LM have long been the default choice for wealthy Chinese buyers, often sold well above MSRP. Maextro is betting that a spec-sheet advantage plus Huawei's self-driving tech can break that habit. The V800 doesn't need to outsell the Alphard to make a statement. It just needs to make the idea of a million-yuan Chinese MPV no longer sound strange.